Brigham Young University (BYU) students have once again proven their prowess in the world of student television production, sweeping the nominations at the Television Academy Foundation's 45th College Television Awards. With 17 nominations, BYU students have secured the title for the most nominations from a single university in 2026, according to the Television Academy Foundation. This is the fifth year in a row that BYU students have dominated the nominations in the commercial, PSA, or promo category, showcasing their exceptional talent and creativity. But here's where it gets controversial: while BYU students have consistently excelled, it's worth questioning whether this success is due to the program's structure or the dedication of its professors. And this is the part most people miss: BYU's advertising program is not just about learning concepts; it's about creating real-world portfolios that set students up for success in the industry. Mia Shumway, a recent BYU graduate, has been at the forefront of this success. She wrote two of the nominated projects, including 'Ink Up. Wash Out.', a humorous Crayola ad that sat in her files for a year before finding the perfect teammates to bring it to life. Her other nominated project, 'Never Leave Home,' is a heartwarming advertisement for U-Haul that follows a family of ducks on their migration journey. But it's not just Shumway's work that's being recognized. Other BYU students, such as Jaysen Duckworth and Connor Van Dyke, have been nominated for their animation work, and Ryan Jones, Austin Lawrence, and Abigail Tolley have been recognized for their comedic piece about a guy trapped in a time loop on Thanksgiving. The awards show, where the winners will be announced in North Hollywood in March, will also feature two days of professional development events with media and industry leaders. While BYU students have undoubtedly earned their nominations, it's worth considering the factors that contribute to their success. Are they the result of a well-structured program or the dedication of professors? And what does this mean for other universities and students aspiring to enter the advertising industry? These questions and more will be discussed in the comments, so feel free to share your thoughts and opinions.
